| Press Release
Michael
Vaughan joins Team Quorn
England
Captain sees nutrition as key
to
maintaining form
Old Trafford, 17th June 2004…England
test and one-day captain Michael Vaughan announced today that
he has signed a brand new, two-year sponsorship deal with
Quorn™.
The English batsman, who has scored 11 centuries
in 46 test matches and recently led England to their first
test series victory against the West Indies in the Caribbean
since 1968 and a further home series whitewash against New
Zealand, has embarked on a major health and fitness regime
in order to ensure he continues to compete at the highest
level.
Michael spends long periods on tour observing
stringent nutrition programmes designed to ensure he maintains
his ideal healthy weight. At home whilst resting, Michael
is now eating Quorn on a regular basis to help him maintain
his ideal weight, ensuring he returns to England duty in perfect
physical condition.
Quorn is the brand name for a range of deliciously
satisfying meat-free foods, such as mince, sausages and burgers,
all of which contain a nutritious source of protein called
Mycoprotein, which comes from the same family as mushrooms
and truffles.
Quorn’s range has numerous benefits
for top sportsmen, the key being that its high levels of protein
and fibre are combined with extremely low fat, allowing sportsmen
to balance their energy intake with their energy expenditure.
Overall, this means more efficient training and exercise as
little time is wasted in training sessions burning off excess
fat.
Quorn products have been available for 18
years and over 25 million people have consumed more than 1
billion Quorn meals. With retail sales of well over £100m,
the Quorn brand is the number one global meat-free brand,
with Quorn products now being sold in Europe and USA, where
they have become a popular and well-established choice for
consumers.
Michael Vaughan said, “I’ve been
eating a number of Quorn products for a while as part of my
diet whilst at home. Because they are so low in fat compared
to even the leanest meat, I can eat the foods I enjoy knowing
that I am not going to put on any weight which would harm
my fitness levels. I particularly like the Tikka Massala,
the cottage pies, and Quorn’s Swedish Style Balls. I
genuinely believe that Quorn plays a key role in helping me
to maintain my ideal weight whilst I am at home”.
“We are likely to be playing a minimum
of thirteen test matches during 2004. This means that there
is consistent pressure on test cricketers to perform to the
best of their abilities. For me, batting is all about confidence
and I try to make sure that, when I’m on the way to
the middle, I am certain that I’ve have undertaken the
best possible preparations in every aspect of the game, from
the amount time I’ve spent in the nets to having kept
to the right diet to keep me in prime physical shape. After
all, if you’ve made sure that you covered everything
off prior to stepping over that rope, it’s then just
down to you and the bowler.”
Guy Longworth, Marketing Director for Quorn,
said, “It is with great pleasure that we announce Michael’s
partnership with Quorn. Michael is obviously extremely keen
to ensure that his body is in the best possible shape to enable
him to continue performing at the highest level. The fact
that Quorn’s range of tasty everyday foods plays an
important role in helping him maintain his ideal weight whilst
at home makes him an ideal advocate for the brand, and a great
example of how Quorn can help people achieve a healthy weight
without compromising on the type of meals that they eat”.
Other leading sports personalities that eat
Quorn as part of their dietary and nutritional programmes
include three-time Ryder Cup player Lee Westwood. Lee has
lost over 30lbs since November 2003 during which time he has
eaten Quorn as part of his dietary regime.
For further information please call:
Hill and Knowlton
Neil Hopkins
T: 0207 413 3789
M: 07968 716 938
E: [email protected]
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